Our Journey
A Quest for Perfection Since 1997
Discover the story of our iconic recipes and inimitable taste, the pillars of our success.
1997
The Birth of Excellence
EL MORDJENE was born with a vision to bring quality to Algerian kitchens. Our first product, SMEN, became a staple for bakers, setting the foundation for a legacy of excellence.
1998
Unveiling Sweet Delights
In 1998, the journey of sweetness begins with the launch of Assila and Powdered Sugar by EL MORDJENE. These products quickly become essential ingredients for perfecting delicious pastries.
2001
A Step Towards Growth
The acquisition of the Fouka production unit paves the way for expansion, empowering us to meet the growing demands with enhanced efficiency and innovation.
2004
Innovation in Packaging
EL MORDJENE introduces IML packaging, setting a new standard in preserving product quality while offering an elegant design that reflects our dedication to excellence.
2008
Building for Tomorrow
The Fouka facility expands, boosting our production capacity to meet growing demand while maintaining our commitment to quality.
2010
Crossing Borders
EL MORDJENE goes global, exporting its premium products to Canada. A bold move that marks the beginning of our international journey, sharing our passion for baking with the world.
2012
Expanding Flavors
EL MORDJENE diversifies its offerings with the production of Chantilly, Vanilla, and Baking Powder, ensuring that our customers have everything they need to create perfect culinary masterpieces.
2016
A New Industrial Era
The construction of the Htatba factory marks a major milestone, equipping EL MORDJENE with cutting-edge facilities to better serve its ever-growing customer base.
2020
Regional Expansion
EL MORDJENE extends its reach with the construction of a new factory in Oran, further solidifying its presence across Algeria and ensuring continued growth.
2021
Indulging in Nutty Delights
EL MORDJENE brings pure indulgence to the table with the launch of its creamy Hazelnut Spread, delivering rich, delectable flavors that enchant taste buds worldwide.
2022
Award-Winning Innovation
2022 celebrates innovation and recognition, with the production of EL MORDJENE’s Chocolate Glaze and four of our products being crowned as “Product of the Year,” a testament to our pursuit of excellence.
2023
Expanding the Chocolate Range
EL MORDJENE enhances its offering with an expanded range of Chocolate Glaze Crunch products, providing even more variety to satisfy chocolate lovers everywhere.
About us?
Sarl CEBON is an Algerian family business founded in 1997, specializing in the production of food ingredients for the pastry industry. These products are highly appreciated by professionals and ordinary housewives alike.
From the outset, the men and women of Sarl CEBON have cultivated a passion for flavors, always striving to offer their customers genuine keys to success.
Aware of the latest trends and the expectations of our partners, the entire EL MORDJENE range is designed to comply with health and environmental standards.
Our Mission
Promote the transmission of Algerian food culture through the authenticity of its products.
Our Vision
Promote the Algerian label so that it is recognized and declared as the best in the field of pastry and culinary products.
Our Values
Eternalizing family history
Sarl CEBON is first and foremost a family. Proudly asserting its identity and heritage as a family business, the company offers a foundation of solidarity and sharing that radiates throughout the community. Drawing its impetus from deep roots, it looks to the future with conviction, to surpass itself, diversify and continue to innovate.
Committed to our country
Commitment to our country is an integral part of our corporate mission. Through its actions and investments, Sarl CEBON contributes to the economic development of Algeria, by and for Algerians.
Earning trust and respect
The partnership approach is the company’s guiding principle: we are constantly listening to our end-customers in order to satisfy their expectations. For us, respecting the consumer means, in particular, committing ourselves to providing healthy, top-quality products.